Bud Light sales have dropped 17% following the fierce anti-transgender backlash against the brand’s campaign with transgender rights advocate, actress, and TikTok star Dylan Mulvaney. Two senior executives, including VP for marketing Alissa Heinerscheid, have also been put on leave. According to an analysis of NielsenIQ data by Bump Williams Consulting Co (BWC) as reported … Continue reading Bud Light Sees 17% Dip In Sales, Two Senior Execs Put On Leave Following Backlash