Amazon (Nasdaq: AMZN) announced Tuesday it will allow sports bettors to track their wagers in real time while watching NBA games on Prime Video, marking the latest integration of gambling into mainstream sports broadcasting.
The partnership with FanDuel, owned by Flutter Entertainment, makes the betting platform the official odds provider for NBA and WNBA games on Prime Video. The feature launches October 24 when Amazon begins its 11-year broadcasting agreement with the NBA.
Viewers who opt in can connect their FanDuel accounts to their Prime profiles to monitor active wagers, including win-loss records and parlay status. A separate “Odds View” feature provides continuously updated betting lines, point spreads, and player statistics. Bets must still be placed through FanDuel’s own platform, not through Prime Video.
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“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, FanDuel’s president of sports, in a statement.
The integration is optional and can be disabled in Prime Video settings. Amazon emphasized responsible gaming as a core principle of the feature.
Sports betting continues to expand rapidly in the United States, where wagers are now legal in 39 states. Industry projections estimate Americans will bet more than $150 billion on sports this year.
Amazon’s deal follows similar integrations announced this week by competitors. NBC Universal entered a multi-year partnership with DraftKings on Monday, while ESPN launched its ESPN BET integration in August. FanDuel and DraftKings together control approximately 80% of the U.S. sports betting market, according to Barclays.
Former NBA star Blake Griffin, who will serve as an analyst for NBA on Prime, has been named an ambassador for FanDuel’s basketball offering and will appear in promotional campaigns.
Amazon’s NBA package includes 66 regular season games and playoff coverage as part of a deal valued at approximately $77 billion shared among Amazon, Disney’s ESPN, and Comcast’s NBCUniversal.
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