Thursday, October 9, 2025

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Amazon Tariff Transparency Spurs White House Backlash: “Not A Surprise”

Amazon’s (NASDAQ: AMZN) decision to display the cost of Trump-era tariffs on product listings has triggered a sharp rebuke from the White House.

“This is a hostile and political act by Amazon,” said Press Secretary Karoline Leavitt during a briefing Tuesday, suggesting the platform’s new pricing strategy is a targeted critique of President Donald Trump’s trade policies. “Why didn’t Amazon do this when the Biden administration hiked inflation to the highest level in 40 years?” she added.

Leavitt also said that the move is “not a surprise because Reuters recently wrote Amazon is partnered with a Chinese propaganda arm.”

The closest reference this column found is a 2021 Reuters article, asserting that Amazon had partnered with a Chinese propaganda arm. The report detailed Amazon’s cooperation with China’s National Press and Publication Administration to launch a curated book portal called “China Books” on Amazon.com. The portal was created in partnership with the China International Book Trading Corp, a state-owned firm under the Chinese Communist Party’s publicity apparatus.

According to internal documents cited by Reuters, the initiative aimed to support Amazon’s Kindle and cloud-computing expansion in China and to gain regulatory favor. Some titles on the China Books portal include narratives aligning with official Chinese government positions, including portrayals of life in Xinjiang and China’s COVID-19 response.

Amazon stated at the time that it complies with applicable laws in every country in which it operates, including China, and emphasized its commitment to offering diverse perspectives as a bookseller.

The e-commerce giant, founded by Jeff Bezos, plans to show customers how much of a product’s cost stems directly from tariffs—a notable pivot in pricing transparency that could influence consumer perception of U.S. trade policy. According to sources familiar with the plan, the tariff breakdown will appear beside the final sale price of each item.

The market reacted swiftly. Shares of Amazon fell over 2% in premarket trading following the administration’s comments.

Though Amazon has not publicly commented, the move is widely seen as a public challenge to Trump’s revived trade agenda—and, by extension, a corporate escalation in the political economy of tariffs.


Information for this briefing was found via Reuters, CNBC, Punchbowl, and the sources mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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