Friday, September 12, 2025

Bottom May Not Yet Be In for Cannabis Stocks After Amendment 3 Failure

Cannabis stocks experienced a huge decline following the failure of Florida’s recreational marijuana ballot initiative, despite receiving majority support from voters. The measure, which needed 60% approval to pass, garnered over 55% of votes but fell short of the required threshold.

The market reaction was swift and severe, with major cannabis companies seeing substantial drops in their stock prices in the days since the election. Trulieve Cannabis (CSE: TRUL) has seen the steepest decline at 49.8%, while Canopy Growth (TSX: WEED) has fallen 29.9%. Other industry players including Tilray Brands (Nasdaq: TLRY), SNDL Inc (Nasdaq: SNDL), and Cronos Group (TSX: CRON) experienced declines ranging from 14% to 21%.

The AdvisorShares Pure US Cannabis ETF (NYSEARCA: MSOS) meanwhile has plummeted 38.3%.

Read: Recreational Cannabis Legalization Faces Setback as Florida Votes No to Amendment 3

The failed initiative would have expanded Florida’s existing medical marijuana program, which has been in place since 2016, to include recreational use for adults 21 and older. Industry analysts at Headset had projected potential adult-use sales between $4.9 billion and $6.1 billion in the first year of implementation, making Florida an especially attractive market for cannabis companies.

Financial analysis from Viridian Capital Advisors indicates the industry impact extends beyond immediate market reactions. Their data shows that among 31 tracked public cannabis companies, the total market capitalization loss reached $2.6 billion following the vote. The development particularly affects companies with Florida operations, which represent approximately 81% of the tracked market capitalization.

Despite this setback, the industry’s attention is now shifting to potential federal reforms, including efforts to reclassify marijuana as a less serious federal offense. According to ATB Capital Markets analyst Frederico Gomes, such federal reclassification could potentially offset the negative impact of Florida’s failed amendment.

Currently, 24 US states have legalized recreational cannabis use, although it remains illegal at the federal level.


Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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