McDonald’s (NYSE: MCD) is either saying “you’re never too old for a Happy Meal” or “look, here’s another brand collab.”
The fast food giant recently announced that beginning October 3, it will be rolling out Happy Meals for grownups in what’s been described as an initiative to play up the nostalgia of those red cardboard boxes. And yes, of course, it comes with a toy.
The toy (and the initiative) is the result of the brand’s partnership with Cynthia Lu’s streetwear brand Cactus Plant Flea Market. Each Cactus Plant Flea Market Box comes with one of four limited-edition collectible McDonald’s figurines featuring Grimace, The Hamburglar, Birdie, and a Cactus Buddy.
As for the meal, you get either a Big Mac or a 10-piece Chicken McNuggets with fries and a drink.
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“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” McDonald’s chief marketing officer Tariq Hassan said in a statement.
The fast food brand has been big on brand collaborations lately. In April, they partnered with international K-pop juggernaut BTS. The year before, they launched the Travis Scott Meal, which was based on the rapper’s favorite McDonald’s order.
The partnership with Cactus Plant Flea Market doesn’t end with the adult Happy Meal, they will also be releasing limited-edition Cactus Plant Flea Market x McDonald’s merch featuring tees, hoodies, special collectibles, and there will also be a raffle for customized merch like a Grimace chair.
Fans can get access to these drops at 11 a.m. ET on October 3 through the collab’s site, and on the McDonald’s App.
McDonald’s Corp last traded at $233.50 on the NYSE.
Information for this briefing was found via McDonald’s, AdWeek, and the sources and companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
