OnlyFans will begin allowing content creators to sell merchandise to viewers, directly through links on the adult content website.
OnlyFans is jumping into the e-commerce business in an effort to attract and retain influencers in a social network market that is becoming increasingly saturated. The company, which provides a social media space for a variety of influencers, including sex workers, fitness instructors, musicians, and even chefs, has partnered with e-commerce platform Spring, allowing creators to directly link personalized merchandise to their pages.
Currently, creators can sell images and videos to their subscribers for a monthly fee ranging between $5 and $50, of which OnlyFans receives a 20% commission. “Our creator community was looking for merchandise options to be able to share another side of their business with fans,” said CEO Ami Gan. Spring, which was recently bought by creator economy platform Amaze Software, boasts over 5.5 million online shops previously assembled by creators. Now, OnlyFans users will be able to collect fees when viewers access certain links and purchase bespoke content such as videos and documents.
In addition, OnlyFans influencers will now have access to additional tools to help manage their page, including statistics providing an in-depth breakdown of viewer engagement metrics. The move comes as OnlyFans faces increased competition to attract online talent and boost revenues by further monetizing creators’ followings, particularly after major tech sites such as Meta and YouTube expanded into the social commerce market. Still, OnlyFans boasted revenues of $932 million in 2021, with pre-tax profits sitting at $433 million.
Information for this briefing was found via the Financial Times. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.