Singer Taylor Swift is proving to be one of the most influential voices in the world today. On Tuesday, the singer helped register 38,000 new voters with a single Instagram Story.
In the story, Swift encouraged her 272 million followers to register to vote via Vote.org. “I’ve been so lucky to see so many of you guys at my U.S. shows recently. I’ve heard you raise your voices, and I know how powerful they are,” she wrote. “Make sure you’re ready to use them in our elections this year!”
Within hours Vote.org witnessed an astounding 1,000% increase in voter registrations, and this momentum continued throughout the day. By day’s end, over 38,000 individuals had registered to vote through the platform, according to Andrea Hailey, CEO of Vote.org.
“The hour that she posted, we saw over a 1000% spike. That momentum really continued through the day, and by the end of the day, we had over 38,000 registrations that came through,” Hailey said.
Notably, there was a 72% spike in the number of 18-year-olds registering compared to the previous year, highlighting increased engagement among young voters. Overall, there was a significant uptick in young people registering to vote, with approximately 65% of Vote.org users aged 35 and under.
The surge, as expected, got the attention of some right-wingers, particularly Sean Davis, CEO and co-founder of The Federalist, who posted (and pinned) an unnecessarily long September 5 article about why a middle-aged, balding white male is not a fan of Taylor Swift’s music with the caption “Taylor Swift is dumb and her music sucks.”
This is not the first time that they attempted to attack Swift.
In 2018, the singer spoke about politics for the first time when she condemned the Republican candidate for the US Senate in her home state of Tennessee, saying “I cannot vote for someone who will not be willing to fight for dignity for ALL Americans, no matter their skin color, gender or who they love.”
At the time, Swift also encouraged her fans to register to vote via Vote.org. That day, the site recorded 65,000 registrations.
At the time, right-wingers warned Swift that her decision was career-ending, and Donald Trump said that he liked Swift’s music “about 25% less.”
But obviously, speaking out about her politics did not destroy the singer’s career. Her influence has just appeared to grow. This year alone, her concert tour has helped “revive the hotel industry,” and “boost US economy.”
If there’s anything Republicans are afraid of, it’s “woke,” young people. In the 2022 election, only 10% of the voters were 18-29 years old, but a majority of them voted for Democrats.
With a single Instagram Story, Swift got thousands of young people to want to vote — displaying her power to help potentially tilt the electorate a little less in favor of boomers.
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