Today on the Daily Dive is that of Setti Coscarella, whom is CEO of Taat Lifestyle & Wellness (CSE: TAAT). Setti joins us this afternoon to give the high level overview of the company, as well as discuss the firms flagship product and target market. Setti then discusses the topic of supply chains, obstacles facing the company, and the firms key objectives for the second half of 2021.
Taat Lifestyle & Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes. TAAT’s base material is Beyond Tobacco, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion global tobacco industry.
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