Friday, January 2, 2026

Taking On The Functional Mushroom Market – The Daily Dive Feat Ben Nikolaevsky Of Pure Extracts

Ben Nikolaevsky of Pure Extracts (CSE: PULL) returns to The Daily Dive for this afternoon’s episode. He sits down with our host Cassandra Leah to discuss the functional mushroom market and the firms involvement within the growing space.

Ben focuses exclusively on the functional mushroom market, referring to its as the “CBD of 2020.” Pure, whom is focused on plant-based extraction, announced this morning that it is further moving into the space with advent of an LOI with Purica. Given its focus on both CBD and functional ‘shrooms, it gives the company an edge to the market that others within the space simply are not focused on.

Check out the full video below.


FULL DISCLOSURE: Pure Extracts is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover Pure Extracts on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

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