Tesla’s Chinese Market Share in Jeopardy as Competitors Ramp up EV Production

Competition in China’s EV market is being shaken up again, as Tesla makes plans to release its new Model Y at a reduced price, causing a run of advanced orders.

In the new year, Tesla announced it will officially launch its Model Y SUV at its Shanghai factory, with deliveries slated to commence before the end of February. Prices for the base model will begin at $52,074, excluding government subsidies, and is a 30% discount compared to the model’s prices six months ago. Indeed, Tesla is not new to slashing prices in face of subdued demand— the automaker cut the cost on some its models seven times last year.

Nevertheless, although details of Tesla’s planned production capacity for the Model Y remains unknown, it is anticipated that the company will manufacture more than 200,000 units annually. Over the past nine months, Tesla has been hastily expanding its Gigafactory in Shanghai in order to prepare for the production of its electric SUV.

However, as an increasing number of Chinese EV companies ramp up production and make key improvements in EV technologies, there is a growing possibility that Tesla may soon be left in the dust. Nio’s latest unveiling of its electric ET7 sedan and improved battery pack is expected to be a direct rival to Tesla’s Model 3, and may further encroach on Tesla’s market share in China.

Information for this briefing was found via Reuters. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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