Tim Hortons has announced that they have reached a proposed settlement in multiple class action lawsuits over accusations that the restaurant chain’s mobile app secretly tracked its users, violating customer privacy laws. And the settlement is that they would offer a free coffee and a doughnut.
Okay, it’s not strictly coffee and a doughnut: affected users get to choose one (1) hot beverage, and one (1) baked good.
According to court documents, the deal totals $8.68, plus taxes. The retail value of a free hot beverage is $6.19, while a baked good is $2.39. That’s less than $10 for each affected user’s private data.
Not surprisingly, people had some difficulty processing the proposal. James McLeod, whose Financial Post report triggered the investigation into Tim Hortons’ app, expressed his disbelief on Twitter over the weekend. In 2020, McLeod discovered and wrote about how the app had tracked his location over 2,700 times in less than five months.
Ok so Tim Hortons spent more than a year silently and illegally tracking users through their mobile app, and the proposed class action settlement is … a free coffee and a donut.
— James McLeod (@jamespmcleod) July 29, 2022
I swear to fucking god. This is real. pic.twitter.com/eu8P7c2kqO
The company says that the settlement, which is currently still a proposal, requires court approval before it’s enacted.
Tim Hortons was investigated by federal and provincial privacy watchdogs, and they found that the chain violated the law when it collected vast amounts of geolocation information from customers through the mobile app. A report released by last month said that privacy commissioners found that the app tracked and recorded users’ movements every few minutes, even when they weren’t running the app.
The chain stated in court documents that it would permanently wipe any geolocation information that the app may have collected from April 1, 2019 to September 30, 2020. It would also direct its third-party providers to do the same.
Lawyers, notably, have negotiated to be paid in cash instead however.
Lawyers will get a cool $1.5 million still though pic.twitter.com/RLbvzF7iuK
— Josh Reynolds (@jreynolds51) July 29, 2022
Information for this briefing was found via Twitter, Financial Post, and the sources mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.