Tinley Beverage Co (CSE: TNY) is expanding the distribution of its low no alcohol category beverages, sold under the Beckett’s brand. The company this afternoon announced that it has entered into an agreement with Emergent Beverage Partners to bring the non-alcohol spirits and cocktails to both Texas and Louisiana.
The agreement will see Emergent begin to offer Beckett’s products to its 8,000-store strong distribution network. The company is currently one of the leading beverage marketing and sales agencies within the states of both Louisiana and Texas, with the agency recently entering into the “low no alcohol” beverage category, wherein Beckett’s will become its anchor brand.
Under the terms of the arrangement, Emergent has been appointed as the sole sales and marketing agent for Beckett’s within Louisiana and Texas, with the potential to expand to additional markets. The agency itself works by placing products within leading national and local distributors, while working with the sales force to push further distribution into major drug, liquor, club, grocery, health and other retail channels in addition to on-premise operators such as restaurants.
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Distribution into grocery and club channels is significant within the State of Texas, given that it is the most populous US State. Further, spirit sales are not allowed at such establishments, providing an opportunity to Becketts with grocers looking to offer an alternative to clients via non-alcoholic offerings.
“Texas is one of the most important liquor and general beverage markets in the USA. It was my most important market as General Manager of Coca-Cola Enterprises’ Southwest Region, and in particular my preferred market for launching new beverages. I’m confident the Low No Beverage Category will have particular appeal to Texas consumers.”
Rick Gillis, President of Tinley, Western USA
Tinley Beverage Co last traded at $0.445 on the CSE.
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