Twitter Relaxes Cannabis Ads Policy to Bring in More Advertisers Following Blue Check Flop
Twitter on Tuesday announced that it has further relaxed the rules for US cannabis companies who want to run ads on the platform, just a few months after allowing advertisers to promote cannabis-related content for CBD, THC, and cannabis-related products and services.
Alexa Alianiello from Twitter’s US Sales & Partnerships wrote on the Twitter blog that the platform would now allow brands to feature packaged cannabis products in ad creative.
She noted that the move to allow cannabis advertising in February was “the largest step forward by any social media platform to create more opportunities for responsible cannabis marketing.” Twitter has seen much of its ad revenue evaporate since new owner Elon Musk’s takeover late last year.
This 420-friendliness has earned praise from cannabis companies, but many still raise concerns over the platform’s “long, stringent and sometimes unclear ad-buying process,” according to The Wall Street Journal.
The annoucement, which unfortunately comes almost a week late from 420, comes as a wedge to break up the Twitter Blue news cycle after the company began removing legacy verification badges for non-subscribers last week, only for the company (and owner Elon Musk himself) to give away “complimentary” blue checks to certain prominent individuals (specifically those who very clearly said they would not pay for it), and then later to accounts with over 1 million followers.
Information for this story was found via The Wall Street Journal, Twitter, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
