Wednesday, September 17, 2025

X Makes Its Premium+ Subscription Tier Fully Ad-Free Shortly After Suing Advertisers For Alleged Boycott

X on Thursday announced that Premium+ subscribers will now enjoy an ad-free environment across most areas of the platform, including the For You timeline, Following timeline, post replies, and profiles.

The Premium+ subscription, priced at $20 per month or $210 annually, offers this ad-free experience along with other perks such as the ability to write rich-text articles and receive the largest possible boost for replies. 

But of course, there’s a catch, it’s not really completely ad-free. The company notes that users might occasionally encounter “occasional branded content in less common areas.”

X owner Elon Musk has previously expressed a goal of generating 50% of X’s revenue from subscriptions, reducing the platform’s dependence on advertisers.

Speaking of which, the timing for this change is somewhat strange. X has recently filed a lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA), alleging a coordinated effort to steer advertisers away from the platform. This legal action comes amidst a reported 50% drop in ad revenue since Musk’s acquisition of the company in 2022.

Another concern, as pointed out by RawsAlerts, is if “verified accounts with the blue checks, including Premium Plus users, helped with ads” but now they won’t see any more ads, “how do users on this platform make ad revenue and get monetized now?”  



Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

New Found Gold: The Strategic Maritime Resources Purchase

Amex Exploration: Revised Perron PEA Has INSANE Economics

Aris Mining: The Multi Billion Dollar Soto Norte PFS

Recommended

Canadian Copper Secures $8 Million Lead Order From Ocean Partners As Part Of Larger Funding Round

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Related News

Binance Invested US$500 Million In Elon Musk’s Twitter Takeover Deal: “We Fully Support Him In Whatever He Does”

Binance has disclosed it has chipped in US$500 million for Elon Musk’s acquisition of Twitter,...

Monday, October 31, 2022, 03:58:00 PM

Foreign Investors In Elon Musk’s Twitter Buyout Can Potentially Access User Data

White House Mulls Legal Basis To Review The Deal While Elon Musk is busy making...

Wednesday, November 2, 2022, 03:05:00 PM

Elon Musk’s Massive 3,700-Job Layoffs To Face Lawsuit From Fired Twitter Employees

New day, new Elon Musk story. Twitter (NYSE: TWTR) was sued over Musk’s intention to...

Saturday, November 5, 2022, 11:08:00 AM

Elon Musk Changes X Policy to Protect Antisemitic Cartoonist

Elon Musk’s X has updated its privacy policy to prohibit users from publicly revealing the...

Saturday, March 23, 2024, 11:32:00 AM

Elon Musk Advocates Nuclear Power: “Critical To National Security”

Amid the growing concerns of the budding war in Eastern Europe going nuclear, Tesla (Nasdaq: TSLA)...

Monday, March 7, 2022, 02:22:00 PM