X Makes Its Premium+ Subscription Tier Fully Ad-Free Shortly After Suing Advertisers For Alleged Boycott

X on Thursday announced that Premium+ subscribers will now enjoy an ad-free environment across most areas of the platform, including the For You timeline, Following timeline, post replies, and profiles.

The Premium+ subscription, priced at $20 per month or $210 annually, offers this ad-free experience along with other perks such as the ability to write rich-text articles and receive the largest possible boost for replies. 

But of course, there’s a catch, it’s not really completely ad-free. The company notes that users might occasionally encounter “occasional branded content in less common areas.”

X owner Elon Musk has previously expressed a goal of generating 50% of X’s revenue from subscriptions, reducing the platform’s dependence on advertisers.

Speaking of which, the timing for this change is somewhat strange. X has recently filed a lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA), alleging a coordinated effort to steer advertisers away from the platform. This legal action comes amidst a reported 50% drop in ad revenue since Musk’s acquisition of the company in 2022.

Another concern, as pointed out by RawsAlerts, is if “verified accounts with the blue checks, including Premium Plus users, helped with ads” but now they won’t see any more ads, “how do users on this platform make ad revenue and get monetized now?”  



Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

When 4% of Global Copper Disappears Overnight | David Gower – Emerita Resources

Mining M&A: Gold X2 Acquires Kesselrun Resources

They Said Oil Was Dead. They Were Wrong. | Michael Judson – Record Resources

Recommended

Steadright Enters MOU To Acquire Historic Goundafa Polymetallic Mine In Morocco

Military Seizes Power in Madagascar After President Flees

Related News

Elon Musk’s xAI Pursues Revenue Share Deal with Tesla

In a growing web of interconnectedness between Elon Musk’s companies, the artificial intelligence startup xAI...

Monday, September 9, 2024, 10:32:00 AM

Control X: Musk Purges — and then Un-Purges — Accounts of Journalists, Writers and Podcasters

X is starting the year with another journalist purge — or wait, just kidding. On...

Thursday, January 11, 2024, 12:56:58 AM

Musk’s Ketamine Use Is Apparently In Everyone’s Best Interest

Tesla Inc (Nasdaq: TSLA) CEO Elon Musk believes that his prescribed use of ketamine is...

Tuesday, March 19, 2024, 05:12:50 PM

Former Tesla Executive Sells Almost All His Shares One Week After Resigning

Tesla’s (NASDAQ: TSLA) former executive Andrew Baglino has filed to offload almost all of his...

Friday, April 26, 2024, 10:48:00 AM

Trump Pushes Back on ‘President Musk’ Speculation: ‘He Wasn’t Born In This Country’

President-elect Donald Trump confronted mounting speculation about tech billionaire Elon Musk’s influence Sunday, firmly rejecting...

Monday, December 23, 2024, 11:31:00 AM