Enron’s Back? It Is—As Satire—With Nuclear Reactor Egg Launch
The infamous Enron name has made an unexpected comeback, this time as a satirical brand launching an imaginary product: a household nuclear reactor dubbed the “Enron Egg.”
In a launch video that looks a lot like actual Tesla Silicon Valley reveals, fictional CEO Connor Gaydos presented the egg-shaped device with a straight face, claiming it could power homes for ten years and mentioning potential distribution deals with FEMA.
The parody campaign kicked off in December 2024 when social media accounts sporting Enron’s logo began posting cryptic teasers about revolutionary announcements. The accounts have since embraced the company’s notorious history, weaving jokes about its 2001 collapse into modern corporate marketing tropes.
Behind the revival is Gaydos, best known for creating the viral “Birds Aren’t Real” movement. His latest project takes aim at corporate hype culture through increasingly outlandish promises, including hints at an upcoming cryptocurrency launch.
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The reception has been mixed. While many social media users have embraced the elaborate joke, others find it’s still a little too soon after Enron’s 2001 bankruptcy — one of the largest in US history that left thousands of employees and investors devastated.
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