Saturday, September 13, 2025

Latest

Linda Yaccarino to Meet with X’s Lenders, Says Platform Should Turn Profit by 2024

Linda Yaccarino, the CEO of X, the platform formerly known as Twitter, is set to meet with seven banks that provided financing for Elon Musk’s acquisition of the platform. Scheduled for October 5, the meeting is being closely watched by industry insiders who remain skeptical about X’s prospects for revival.

It will undoubtedly put the spotlight on Yaccarino’s strategy to breathe new life into X. However, it’s unclear how Yaccarino intends to win back advertisers, particularly given owner Elon Musk’s penchant for stirring up controversy on the platform. 

As one banker from the lenders remarked, “She has to get him out,” highlighting the challenge of attracting ad dollars in such a volatile environment.

X’s lenders have been saddled with approximately $13 billion of debt linked to Musk’s acquisition for nearly a year, resulting in substantial paper losses. 

A tense Yaccarino claimed in an interview at the Code Conference on Wednesday evening that the company’s finances are improving.

“From an operating cash flow perspective, we are just about break-even . . . It looks like in early 2024 we will be turning a profit,” she said.

While she seemed confident in her answers, speaking carefully and taking her time, she flubbed questions on the platform’s metrics and was unsure about the figures for the daily active users (which she later clarified was 245 million). 

She was also visibly uncomfortable as she tried to dodge the topic of the platform’s safety and moderation, especially since Yoel Roth, the platform’s former head of trust and safety, also appeared as a surprise guest at the conference just an hour before. 

Related: Two Safety Executives Leave Twitter Amid Content Moderation Concerns

She also dismissed questions about the plans for the platform’s business model, particularly about moving into an entirely subscription-based model, as well as the topic of Musk’s leadership and her relationship with him.

US revenues are reported to have plummeted by 60% since Musk took the helm, but one source familiar with the matter said in a Financial Times report that the platform is still able to cover its interest cost of $1.5 billion per year.

Related: Surprised? Twitter Blocks Links to Threads While Reports Say Traffic Is Down

Yaccarino remains optimistic. She also recently told the Financial Times that 90% of 2022’s top global spenders had returned, except she did not share crucial details about advertiser spending. 

Related: X (fka Twitter) Warns Brands They Would Lose Checkmarks If They Don’t Advertise

The FT shared that SensorTower data suggests that post-acquisition spending by advertisers may be significantly lower than before.


Information for this story was found via The Verge, the Financial Times, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Avino Q2 Earnings: Steady As She Goes

MEG Energy: Cenovus Comes In With $7.9 BILLION Offer

Orla Mining Q2 Earnings: Musselwhite Changes Everything

Recommended

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Goliath Resources Hits 18.58 g/t Gold Over 5.00 Metres At Surebet

Related News

Hits And Misses: Twitter Reports Q1 2022 Financials Amid Pending Elon Musk Takeover

Twitter (NYSE: TWTR) reported today its Q1 2022 financials, highlighting US$1.20 billion in quarterly revenue....

Thursday, April 28, 2022, 11:28:00 AM

It Looks Like Elon Musk Overhyped ‘Twitter Files’ Too

As he is known to do, Elon Musk once again promised something and failed to...

Tuesday, December 6, 2022, 01:40:00 PM

Cash-Strapped, Creator-Pleasing Twitter Outright Ghosted Its African Employees

Former employees of Twitter Africa, based in Accra, Ghana, have reported that they have not...

Tuesday, July 18, 2023, 12:50:45 PM

Elon Musk Again Tries To Back Out Of Twitter Takeover With Second Termination Letter

Another cancellation notice has been received by Twitter (NYSE: TWTR) from Elon Musk and his...

Tuesday, August 30, 2022, 08:50:00 AM

X Verification Will Soon Need A Government ID and A Selfie

X, formerly Twitter, appears to be in the process of implementing a new method to...

Monday, August 21, 2023, 12:51:00 PM