Thursday, May 29, 2025

Latest

Morgan Stanley Mulls Retail Crypto Push Through E-Trade

Morgan Stanley (NYSE: MS) is exploring adding digital asset capabilities to its E-Trade platform, industry publication The Information revealed this week.

The potential expansion would leverage E-Trade’s substantial customer base of 5.2 million account holders, who collectively manage $360 billion in assets. Morgan Stanley, which brought E-Trade under its umbrella in 2020, appears to be timing this strategic move with anticipated regulatory changes under the incoming Trump administration.

E-Trade potentially joins an expanding roster of traditional brokerages entering the space. Market data suggests lucrative opportunities in retail crypto trading — Robinhood’s latest quarterly report showed crypto trading volumes surging to $14.4 billion, generating $61 million in revenue.

This wouldn’t be Morgan Stanley’s first venture into digital assets. In August, the firm authorized its 15,000 financial advisers to recommend Bitcoin exchange-traded funds to clients. The advisory network manages approximately $3.75 trillion, including $1 trillion in self-directed client accounts, and has been recommending BlackRock’s iShares Bitcoin Trust and Fidelity’s Wise Origin Bitcoin Fund.

The landscape of retail crypto trading appears increasingly competitive. While established crypto exchange Coinbase reported $1.2 billion in third-quarter revenue, traditional brokerages like Fidelity and Interactive Brokers have already carved out their space in the market. Charles Schwab (NYSE: SCHW) is reportedly preparing to join the fray this year.

Trump’s campaign promise to establish the United States as “the world’s crypto capital” through industry-friendly appointments appears to be influencing Wall Street’s growing embrace of digital assets, though traditional platforms typically maintain a more conservative selection of tradeable tokens compared to crypto-native exchanges.

Robinhood’s recent $200 million acquisition of crypto exchange Bitstamp further illustrates traditional finance’s deepening engagement with digital assets, as the company seeks to expand its institutional offerings.


Information for this story was found via and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Leave a Reply

Video Articles

How To Profit From $3300 Gold? An Inside Look At A Massive 300,000 Oz Project | Martino De Ciccio

We’re At The Start of a Great Silver Boom | Ross McElroy & Andy Bowering – Apollo Silver Corp

Equinox Gold Q1 Earnings: When Everything Goes Wrong

Recommended

Sterling Metals Hits 0.21% Copper Over 482.8 Metres In First Drilling At Soo Copper project

First Majestic Makes Second Major Discovery At Santa Elena In Just A Year

Related News

Are US Equities Overvalued? These Banks Think So

A number of major banks are sounding the alarm over US equity valuations, many of...

Thursday, September 9, 2021, 04:42:00 PM

Andreessen Horowitz Projects [Misplaced] Optimism In State of Crypto 2023 Report

The State of Crypto 2023 report from venture capital firm Andreessen Horowitz (a16z) provides a...

Monday, April 17, 2023, 06:16:00 AM

Mazars Removed Binance “Audit” Results From Website, Paused Work For Crypto Clients

Auditing firm Mazars seems to have deleted the page from its website that displayed the...

Friday, December 16, 2022, 11:00:00 AM

Signature: What Happened In The Third-Biggest Bank Failure In The US?

No matter how Jim Cramer hyped Signature Bank (NASDAQ: SBNY) back in 2022, the reality...

Tuesday, March 14, 2023, 03:40:00 PM

Traders Using Private Messaging Apps Could Now Cost Big Banks Almost US$1 Billion Settlement

The giants of the banking institutions are expected to settle with the US Securities and...

Tuesday, August 23, 2022, 11:08:00 AM