Plant & Co Expands Distribution Of Holy Crap Cereal

Plant & Co Brands (CSE: VEGN) has expanded its distribution of products through internal means. The company this morning announced that its Holy Crap breakfast cereals are now available for sale at its vegan butcher shop YamChops locations, both online and in store.

The expanded distribution arrangement will see all four flavours of the notable cereal brand sold across the YamChops platform. Given its organic and plant-based status, among other qualifiers, it makes distribution through a vegan-focused retail outlet a natural fit for the firm.

The distribution through YamChops adds to the growing list of noteworthy retailers that currently feature the Holy Crap brand. Distribution currently occurs through household names such as Save-On-Foods, Whole Foods, London Drugs, Safeway and more, while specialty retailers such as Organic Garage, Ambrosia, and Nature’s Emporium also carry the health-conscious cereal.

“I see a great opportunity to cross market our two key brands, YamChops and Holy Crap breakfast cereal, to reach our growing market and drive sales. Over the past two years we have revitalized the Holy Crap brand and prepared the company to expand into central and eastern Canada. There is a natural complement between YamChops and Holy Crap and we are working to leverage the combined marketing presence and distribution network of both brands to offer healthy, high-quality plant-based products with superior customer service to a large and growing customer base.”

Donna Reddy, President of Plant & Co Brands

The company has indicated that it remains focused on adding accretive plant-based operations to its repertoire of brands as it looks to become a leader in the segment.

Plant & Co Brands last traded at $0.49 on the CSE.

FULL DISCLOSURE: Plant & Co is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover Plant & Co on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

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