QYOU Media (TSXV: QYOU) this morning announced that it has yet again expanded distribution of its flagship channel, The Q India, to millions of new users. The expanded distribution comes via the launching of the channel on Samsung TV Plus, Samsung’s free smart TV video service within the country.
Samsung, which is the top television brand in India, recently launched its Smart TV plus service within India. Following this mornings announcement, The Q India will now be made available on this OTT platform, and then monetized via advertising sales with revenue to be shared between Samsung and Q India. Viewers will have access to both VOD and the firms linear feed via the service.
Samsung TV Plus is an over-the-top platform (think Roku for a similar product) that comes pre-installed on Samsung Smart TV’s, with all smart TV’s produced since 2017 having the software. The service is also to launch on Samsung Galaxy smartphones in April 2021, further enhancing distribution, with the app available in 14 countries globally.
The announcement will see Q India grow its distribution yet again. As of April 1, the company will have distribution to 700 million users via television homes, 380 million OTT users over numerous platforms, and 232 million users via mobile and digital platforms. The company currently has a library of over 850 programs.
“Many countries around the world have already been seeing the tremendous surge of user growth on connected TV platforms like Samsung TV Plus and with the addition of Galaxy Smartphones the impact will become even larger. We are thrilled to be an early content partner and look forward to working with Samsung to bring our youth oriented content to the new audiences they will undoubtedly be building in India.”
Sunder Aaron, Co-Founder and General Manager of The Q India
QYOU Media last traded at $0.255 on the TSX Venture.
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