QYOU Media Sees Television Rating Nearly Triple In One Week

QYOU Media (TSXV: QYOU) this morning reported absolutely explosive growth in the ratings of their flagship channel. The channel, The Q India, has seen its TV rating in India jump to 46.3 gross rating points.

The rating represents the second record-breaking week in a row for the company, whom last week saw its rating hit 13.02, which at the time was a tripling of its prior high. The growth follows several distribution arrangements that have come online for the company within the country, including DD Free Dish and Dish TV, which saw the firms distribution grow to over 100 million television households.

With its rating now sitting at 46.3 GRP, the company has seen its rating severely distance itself from similar youth-oriented channels that are owned by the likes of Times of India, Viacom and Disney. The company is now reportedly nearing mass market channels such as Big Magic, Colors Rshtey and Dangal.

Q India BARC Ratings September 2020 – April 2021 (CNW Group/QYOU Media Inc.)

“We are thrilled with the recent ratings performance and continued positive trends for The Q.  Most important, in our business, ratings drive revenue.  This has been our stated objective in 2021…to achieve ratings results that can bring top advertisers on board and propel our ability to grow our advertising and influencer marketing revenue. Our primary objective now is making that happen on the heels of this tremendous jump in our performance on BARC. While we expect our ratings to continue to be volatile, we are ecstatic that our programming decisions are clearly resonating with our Young India viewers.”

Curt Marvis, CEO and Co-Founder of QYOU Media

QYOU Media last traded at $0.315 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Video Articles

Why Copper Juniors Could Explode After This Trade War Move | Christian Easterday – Hot Chili

Silver Is Rarer Than Gold, And the Market’s Waking Up | Shawn Khunkhun – Dolly Varden Silver

Gold Will Hit North of $4,000: Who’s Actually Producing? | Shane Williams – West Red Lake

Recommended

ESGold Sees ANT Survey Reveal Vertically Continuous System To 1,200 Metres Depth

First Majestic Produces 7.9 Silver Equivalent Ounces In Q2, Lifts Production Guidance

Related News

QYOU Media: The Q Now On Samsung TV Plus In India – The Daily Dive feat Curt Marvis

In what is effectively a double header, we’re back for a second episode of The...

Wednesday, March 31, 2021, 04:00:00 PM

QYOU Media Sees Procter & Gamble Join Growing List Of Major Ad Partners

QYOU Media (TSXV: QYOU) continues to nail down massive brand names as its flagship channel,...

Tuesday, June 8, 2021, 08:14:18 AM

QYOU Media Adds Fifth Content Distributor in India

QYOU Media (TSXV: QYOU) announced this morning that it has partnered with DishTV India, the...

Tuesday, June 25, 2019, 07:00:39 AM

QYOU Media Secures Investment From Investment Arm Of The Times Group

QYOU Media (TSXV: QYOU) this afternoon had a major announcement, with the release of the...

Friday, March 12, 2021, 03:08:36 PM

QYOU Media To Acquire India Influencer Marketing Firm Chtrbox

QYOU Media (TSXV: QYOU) this morning announced that it has entered into a definitive purchase...

Tuesday, June 1, 2021, 08:47:14 AM