Qyou Media (TSXV: QYOU) is making its Hindi language youth-oriented channel, The Q India, available to more households and audiences. The company announced today that it is adding the cable firm GTPL Hathway as a distribution channel for the youth-oriented platform.
GTPL Hathway is India’s second-largest multi-service operator engaged in cable TV distribution and high-speed broadband service. Through the partnership, QYOU Media expects the addition of four million targeted households in its audiences through the platform.
Following the move, The Q India has now a reach of approximately 122 million households in the country–a 22% increase since April 2021–and over 676 million users via OTT, mobile, and app-based platforms. The Hindi channel exceeded its initial goal of reaching 100 million television homes for 2021.
We continue to push forward toward our goal of getting on par from a distribution perspective with the largest Hindi General Entertainment Channels (GEC) in India.
Curt Marvis, QYOU Media CEO and Co-Founder
The media company recently launched BharatBox, a platform that will focus on reaching consumers across television, digital platforms, and social media for brands. In addition, it also strengthened its distribution network in the country to an additional 10 million households via a partnership with d2h, a digital direct-to-home service under the DISH TV India umbrella.
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“With the recent successful completion of our strategic investment from Brand Capital and The Times Group coupled with the impending launch of our first new original true-crime series, the time is ripe for us to attract larger and larger audiences as we build the power and scope of The Q brand,” Marvis added.
QYOU Media last traded at $0.28 on the TSX Venture.
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