QYOU Media (TSXV: QYOU) this morning indicated it is entering a slightly different vertical. While remaining focused on its target audience, the company intends to take advantage of the rising popularity of gaming, and will be launching a television channel focused exclusively on gaming.
Referred to as Q GameX, the channel will feature streams of gameplay matches on popular titles, while also providing content focused on the gaming niche. In addition to gameplay, the channel is set to feature insights on console and gaming equipment, unboxings, and related content.
The move appears to be a nature fit for the firms current target audience, being viewers in the 18 to 35 year old bracket, while the gaming sector itself is expected to see India as one of the largest markets globally. The country is expected to cross the 450 million gamer mark next year based on a report by KPMG, with the local market to have an overall value of $5.0 billion by 2025.
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“We are executing on our goal this year of becoming a leading provider of genre based channels to audiences adopting Connected TV’s as a primary destination for their viewing time. Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We believe that Q GameX presents an enormous opportunity on these platforms,” commented COO of The Q India Krishna Menon.
Specifics on the timing of the launch were not provided, although the new channel, which follows multiple channel launches conducted earlier this year, is believed to be scheduled for launch later this year.
QYOU Media last traded at $0.155 on the TSX Venture.
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