Heavy growth appears to be on the minds of the executive team over at QYOU Media (TSXV: QYOU). The company this morning revealed that it intends to launch a fourth channel within India, with the announcement marking the third such channel to be added to the firms lineup just this year.
The new channel, which is to be branded as The Q Comedistaan, is to be solely focused on comedy programming, which will run 24/7. The channel is set to first target the growing userbase of smart TV platforms, a segment which saw 65% growth in 2021 alone. The company currently has distribution to over 676 million consumers via OTT, mobile and app based platforms within the country.
Initial content on the channel will feature at least four digital comedy stars that the company has previously worked with on programming for The Q, which have resulted in as many successful series for the platform. The channel is set to launch on June 1, 2022.
“We are excited to be able to offer another new channel to advertisers and brands that will be added on June 1, 2022 to our three current channels. There is an economy of scale that begins to grow as we roll out more channels. We recently demonstrated with our Marathi channel the organic ability to attract advertisers who recognize the young audiences that we deliver,” commented CEO Curt Marvis.
The announcement follows the launch earlier this year of The Q Marathi, which focuses on the growing Marathi-speaking population within India, as well as The Q Kahaniyan, which is focused on providing animated series for young adult consumers. Last week the firm also announced its four founding sponsors of The Q Marathi, which includes the global brand Pepsi.
Qyou Media last traded at $0.245 on the TSX Venture.
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