Samsung Electronics has denied reports that it plans to halt production of SATA solid-state drives, calling the rumors false after days of speculation about an exit from the budget storage market.
“The rumor regarding the phasing out of Samsung SATA or other SSDs is false,” a company spokesperson told WCCftech this week, directly addressing claims that circulated across technology news outlets over the past few days.
The rumors originated from hardware leaker Moore’s Law is Dead, who reported earlier this week that Samsung would announce an end to SATA SSD manufacturing in January 2026. Multiple technology publications reported the claims, citing industry sources who suggested the move would tighten supply and drive prices up 20-30% across the storage market.
Samsung represents roughly half of top-selling SSDs on major retail platforms, with SATA models accounting for approximately one-fifth of the company’s SSD lineup. The speculation triggered concern among budget PC builders and businesses that rely on SATA drives for legacy system upgrades.
The rumors emerged amid broader semiconductor industry shifts toward artificial intelligence applications. NAND flash memory prices have surged from $4.80 to $10.70 per gigabyte over five months as manufacturers prioritize high-bandwidth memory for AI data centers over consumer products.
Micron Technology recently announced it will discontinue its Crucial consumer RAM brand to focus on AI chip supply, a move that amplified concerns about other manufacturers potentially withdrawing from consumer markets. The Samsung rumors incoming out mmediately after Micron’s announcement fueled speculation about industry-wide consolidation.
Samsung confirmed it continues producing both SATA drives including the 870 Evo series and NVMe models such as the 990 Pro. The company has not commented on future production plans or capacity allocations between consumer and enterprise products.
Industry analysts expect memory shortages through 2027 as manufacturers chase higher-margin AI contracts, leaving consumer markets squeezed.
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