Sunday, November 1, 2026

SEC Likely To Not Ban Payment For Order Flow Practice

On September 22, several media outlets reported that the U.S. Securities and Exchange Commission (SEC) would not ban the popular online brokerage firm practice of payment for order flow (PFOF), although it could institute changes that would make it less profitable for the brokers. Robinhood Markets, Inc. (NASDAQ: HOOD) relies on this trade routing methodology; the practice accounts for well over half its revenue.

This SEC stance should be considered a constructive development for Robinhood because SEC Chairman Gary Gensler had issued a string of blistering attacks on PFOF for many months, including as recently as June 2022. Consequently, many investors feared the practice would be severely curtailed as soon as this fall/winter. Given the significant magnitude of PFOF fees for both online brokers and other market makers and the financial strength of the affected firms, such a rule change would have represented perhaps the biggest change in U.S. stock market rules in ten years or more.

Nevertheless, and surprisingly, Robinhood’s stock fell nearly 3% to US$9.65 on the news. The decline could potentially represent an opportunity for speculative investors.

Selkirk Copper Mines — sponsored Sponsored · Selkirk Copper Mines

Under PFOF, an online brokerage firm directs clients’ orders — primarily from retail investors — to market makers in exchange for fees. The PFOF technique which allows Robinhood to charge no commissions is derided by full-service (commission-charging) brokers who contend that the practice results in a less favorable transaction price for the online broker’s clients.

Market makers such as Citadel Securities and Virtu Financial Inc., which pay fees to online brokers for order flow instead of competing for it, can generate more profits by executing retail orders internally than doing so on public exchanges. 

Robinhood’s stock market capitalization is about US$8.5 billion. Its net cash position (as of June 30, 2022) is around US$5.8 billion, so Robinhood’s enterprise value is only around US$2.7 billion. Robinhood’s shares are down more than 85% from its all-time high achieved 13 ½ months ago.

The company’s adjusted EBITDA in 2Q 2022 was negative US$80 million, much improved from negative $143 million in 1Q 2022, and the company’s best quarterly performance on this measure since it posted positive US$90 million of adjusted EBITDA in 2Q 2021. In addition, the company’s ongoing expenses seem likely to fall in 3Q 2022 and 4Q 2022 after its recently announced 23% headcount reduction. The consequent likely improvement in its future earnings, coupled with the elimination of the risk that PFOF will be eliminated, improves Robinhood’s fundamental position.  

Robinhood Markets, Inc. last traded at US$9.44 on the NASDAQ.


Information for this briefing was found via the SEC and the sources mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

The Red Cloud Fall Mining Showcase 2026 | Day 1

Can an Old Irish Mine Recover the Silver It Left Behind? | Julian Vickers – Northmin Corporation

Is Gold at $4,000 a Buy Zone or a Breakdown? | David Morgan

Recommended

Mercado Minerals Lengthens El Triunfo Vein by 190 Metres, Readies 1,500-Metre Zamora Drill Program

Blue Jay Gold Signs Ocean Partners Deal to Ship Steller Stockpiles Through 2027

Related News

SEC Issues Record $279 Million Whistleblower Award

The Securities and Exchange Commission has set a new record for a whistleblower award. The...

Friday, May 5, 2023, 10:57:40 AM

SEC Charges Sam Bankman-Fried: “He Used Alameda to Carry Out His Fraudulent Scheme From The Start”

The regulatory agency alleges that the former FTX chief “improperly diverted customer assets” since day...

Wednesday, December 14, 2022, 07:00:00 AM

Robinhood: Adverse Ruling by FINRA Arbitrator Could Have Significant Negative Implications

A well-known axiom in the investing world is that the best time to buy is...

Saturday, January 15, 2022, 09:00:00 AM

Republican States Sue SEC Over Crypto Enforcement Powers

18 Republican state attorneys general filed suit Thursday against the Securities and Exchange Commission, challenging...

Friday, November 15, 2024, 07:28:51 AM

Was The SEC’s “Investomania” Campaign A Bad Investment?

The Securities and Exchange Commission’s Office of Investor Education and Advocacy recently launched a public...

Friday, June 3, 2022, 03:01:00 PM