On Sunday, Twitter owner Elon Musk told an unknown speaker in a Twitter Spaces chat that they will soon be “cutting the Twitter logo off the building with blow torches.” Come Monday, there were no blow torches, but a crew came out to the company’s San Francisco headquarters on Market St. to take down the iconic signage.
Bystanders documented the event and watched as a worker hoisted up by a crane took down the letters that spelled the company’s former brand name — T, W, I, T, T — and then the cops came to stop everything.
According to a statement from the San Francisco Police Department, officers assigned to Tenderloin Station went to the Twitter headquarters at around 12:39 p.m. to respond to a report of a possible unpermitted street closure.
The cops later said that “through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter.”
“It was just a misunderstanding. The security, the business, and the building didn’t talk to each other,” said an officer.
Twitter’s San Francisco building landlord has previously called out the company for tampering with the signage. In April, Musk had the “w” covered so it would just say “Titter.”
According to the city’s Department of Building Inspection (DBI), they received two complaints related to dismantling the signage. As of this writing, the DBI is on standby, waiting for guidance from the City Planning office on whether a permit is needed for the company formerly known as Twitter to change its existing signage.
“Removing or relocating the sign would require a building permit,” a DBI spokesperson said.
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