Tuesday, February 3, 2026

Shopify CEO and Execs Are Personally Buying Stocks To Put Their Money Where Their Mouth Is

Founder and CEO Toby Lütke and other senior executives are personally buying Shopify (NYSE: SHOP) shares from the open market. The show of faith follows as the company’s stock price continues to drop.

Lütke announced on Wednesday that he placed an order for US$10 million through a tweet that quotes FirstMark Capital founder Amish Jani’s claims that it’s a good opportunity to buy Shopify stock.

Company president Harley Finkelstein and CTO Allan Leinwand have made similar announcements, except they did not mention how much they were buying. VP of product Kaz Nejatian, meanwhile, shared that he has liquidated a “meaningful portion” of his family’s portfolio to buy shares. He tweeted this along with a message that sounds as if he’s encouraging employees to do the same.

This move, which one of the executives called “putting my money where my mouth is,” was mainly bashed by their followers on Twitter, with one comparing Lütke’s US$10 million purchase to the stock he sold in 2021.

It can be recalled that just a few days prior, Lütke appeared frustrated over the firms equity price after he took a swipe at financial analysts and wondered if they were being held accountable for their projections.

Shopify has had a bad landing from an early pandemic high, with shares plummeting by almost 80% in the past six months, with and currently trading with a US$300 handle. The huge drop in stock price dampened the company’s attempts at presenting strategic moves and plans at the Q1 2022 earnings call.

The buy-in has put the stock price on an upward trend and is over the US$350 mark as of this writing.


Information for this briefing was found via Sedar and Shopify. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Silver Is a Wild Animal, Gold Heads for $6,000 in 2026 | Craig Hemke

Is This the End of the Gold and Silver Rally? | Peter Grandich

Why Gold And Silver Stay High Even After Rate Cuts | Todd Bubba Horwitz

Recommended

Total Metals Launches 5,500 Metre Drill Program At ElectroLode Property

Mercado Minerals Launches Two Phase Geophysical Program At Copalito Project

Related News

TD Enters E-commerce Arena, Aims to Compete with Shopify

Toronto-Dominion Bank (TSE: TD) has entered the e-commerce arena with a new platform designed for...

Monday, September 16, 2024, 03:35:00 PM

Shopify CEO Collects $20 Million In Compensation Despite Job Cuts

Despite multiple rounds of layoffs over the last year, management compensation at Shopify (TSX: SHOP)...

Friday, May 26, 2023, 10:51:27 AM

Shopify Tumbles On Wider Net Loss In Q2 2023

Shopify Inc. (TSX: SHOP) surpassed revenue expectations in the second quarter with a remarkable 31%...

Thursday, August 3, 2023, 08:52:03 AM

Shopify Stock Jumps as Q3 2024 Results Show Strong Revenue Jumps and Profit Margins

Shopify Inc. (NYSE, TSX: SHOP) reported its third-quarter 2024 financial results this morning, recording a...

Tuesday, November 12, 2024, 10:26:00 AM

Shopify Will Keep its Employees Working From Home Permanently

When the coronavirus pandemic first devastated the country, many non-essential businesses were forced to close...

Friday, May 22, 2020, 04:29:00 PM