Swarmio Media (CSE: SWRM) this morning announced it is stepping into the big league of gaming and esports. The firm this morning moved to transition from providing white-labelled solutions, to providing its own branded solution for the gaming space.
The company this morning launched Ember, which is its proprietary gamer engagement platform. The platform is being treated as a hub for the gaming community globally, offering competitive challengers, tournaments, managed communities, online store, e-wallet, customized digital content, gamification, and exclusive gaming content.
The launch is significant, as previously the company had offered a similar white label service for telco providers, whom then provided their own branding. Now, the company will look to launch Ember via the telco’s enabling Swarmio to build global brand equity. The company will also be able to collect proprietary data from its users to further optimize features of the platform.
|In an environment where Over-The-Top services leverage telco infrastructure without compensating the telcos, Ember allows our telco clients to capture and retain gaming subscribers, who could be telco customers for decades to come, by consolidating a suite of services into one platform. Telcos can then meaningfully share in key new gaming revenue streams while Swarmio can build – and access insights on – global gaming communities in order to optimize gamer experiences,” commented Aseef Khan, VP Gaming & Esports for Swarmio.
Swarmio Media last traded at $0.39 on the CSE.
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