Swarmio Adds Distribution Partner For Gaming Platform In Bid To Expand Middle East Presence

Swarmio Media (CSE: SWRM) this morning expanded its wholesale distribution network. The company has partnered with WestBridge Telecom in a bid to expand its presence within the Middle East and North Africa.

The arrangement consists of a distribution agreement with WestBridge, whom is a wholesale provider of telco products in the US, Asia, Africa and the Middle East. The agreement will see WestBridge work to distribute the Ember gaming and esports platform to its clients, with subscription revenues to be split between WestBridge, participating telco’s, and Swarmio.

READ: Swarmio Media Enters Partnership With UniPin For In-Game Content

“MENA is a priority for Swarmio due to the rapid growth of its gaming market, and the fact that gamers in the Middle East and North Africa have previously been under-served by game publishers and digital content providers due to a lack of access to traditional bank accounts and credit cards. With our e-wallet and Direct Carrier Billing payment channels, Swarmio is finally able to serve this booming gaming community,” said Vijai Karthigesu, CEO of Swarmio.

The region currently is estimated to be host to 377 million gamers, whom are currently underserved, with the region said to be one of the fastest growing gaming markets globally.

READ: Swarmio Media Enters Fresh Collaboration With Tencent Games, Globe Telecom

The Ember product is expected to compliment WestBridge’s current product offerings, which aim to increase the average revenue per user for telecom firms. The company currently offers SMS, Voice, Fintech, and other solutions to such clients.

Swarmio Media last traded at $0.05 on the CSE.

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