Beckett’s is going mainstream. The non-alcoholic spirits and ready-to-drink line of products owned by Tinley Beverage Co (CSE: TNY) (OTC: TNYBF) is to begin being rolled out at Ralphs supermarket stores throughout Southern California as announced this morning by the company. The alcohol-inspired sober curious beverages are to initially roll out to 40 to 50 Ralphs locations in the near term.
The largest subsidiary of the Kroger Company, which is the largest supermarket chain in the United States and the second largest general retailer, Ralphs is a supermarket chain in Southern California with nearly 200 locations. All told, Kroger itself has approximately 2,700 locations across the US, along with a massive network of convenience stores, gas stations and pharmacies.
Tinley’s Beckett’s products, which includes both the Tonics and ’27 Collection, have been approved for listing at all Ralph’s locations. Product is said to be initially available in the core regions of Tinley’s focus in and around LA, including Westside, West Hollywood, the beach cities, and regions that include Orange County, with the first product expected to arrive at retailers this week. The initial launch is to then be followed by a larger launch throughout the entire network.
Commenting on the achievement, Rick Gillis, President of Beckett’s USA, stated, “Gaining authorization for Beckett’s™ ready-to-drink liquors and cocktails in Ralphs throughout Southern California is a powerful opportunity that positions the brand to accelerate the rapidly expanding ‘Low-No Alcohol’ beverage category for ‘sober curious’ health conscious consumers.” Notably, the sober curious category of adult beverage products is now generating upwards of $18 billion in annual revenue globally.
The addition of Ralphs to the Beckett’s distribution network puts the company alongside other notable firms currently selling the alcohol-free beverages that includes Amazon, Walmart.com, and BevMo! Lastly, the company indicated that it intends to launch its products in Canada later this year.
Tinley Beverage Co last traded at $0.40 on the CSE.
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