Former Fox News host Tucker Carlson, along with ex-White House adviser Neil Patel, are planning to raise hundreds of millions of dollars for a new media company, utilizing Twitter as a primary platform for content distribution.
Sources familiar with the matter told the Wall Street Journal that the new media outlet would feature extended versions of Carlson’s free videos, which he has been regularly sharing on Twitter since leaving Fox News. While shorter versions of his show, interviews, and documentaries will remain free to Twitter users, viewing the full content would require a subscription. The company also plans to include shows from other hosts in the future.
Carlson and Patel, who founded the conservative news site, the Daily Caller, in 2010, have enlisted financiers, legal experts, and media strategists to work on their new venture. Their team has met with Twitter representatives to discuss the project and potential collaborations, the people told the newspaper.
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The company is also set to launch its own website and mobile app and is investigating other potential platforms for their content. The potential partnership with Twitter would mark a significant development in the relationship between the platform and one of its most notable video creators. However, it may pose challenges for Twitter’s attempts to repair relationships with advertisers, some of whom withdrew from the platform after Elon Musk took over last year.
Discussions between Carlson’s team and Twitter have revolved around video viewing features on the platform, including making Twitter videos more accessible on TV sets. Although Carlson’s team is concerned about potential censorship on YouTube, they’ve discussed the possibility of having a set of significant brands sponsor Carlson’s show on Twitter. Despite facing an advertising boycott following controversial remarks on immigration back in 2018, Carlson’s show generated $77.5 million in advertising revenue last year, more than any other prime-time host on Fox News.
Information for this briefing was found via the WSJ and the sources mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
