WeedMD First LP to be Included in Shoppers Drug Mart Traceability Program

WeedMD Inc (TSXV: WMD) announced this morning that it is the first licensed producer to be included in Shoppers Drug Mart medical cannabis strain verification pilot program with TruTrace Technologies. The firm began supplying Shoppers Drug Mart with medical cannabis back in February 2019.

Shoppers Drug Mart announced yesterday that it would be utilizing TruTrace’s technology at all of its 1,300 store locations as a means of verifying the genetics it is providing to its medical cannabis patients. The process will make the use of medical cannabis more akin to traditional treatment methods through an additional verification step to ensure the product is exactly what the client intends. TruTrace’s tech identifies, tracks, and verifies specific strain information as a means of standardizing data.

Keith Merker, CEO of WeedMD

“We registered 40 of our proprietary cannabis strains with TruTrace last October, recognizing the importance of strain validation as cannabis products advance through the medical and pharmaceutical channels. We’re proud to be the first LP to be included in Shoppers and TruTrace’s recently announced pilot project. Patients and their medical practitioners expect traceability and origin assurance of their cannabis strains as it goes a long way to building continued trust and accountability in our industry.”

Keith Merker, CEO of WeedMD

After collaborating with TruTrace who sequenced and registered WeedMD’s strain information, the firm became the first in the industry to use such data as a part of its sales program. Information down to the molecular level is able to be tracked utilizing TruTrace’s technology, enabling medical patients as well as MD’s to know exactly what is contained in the product they are using.

WeedMD closed yesterdays session at $1.51, closing flat on the day.


FULL DISCLOSURE: WeedMD is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover WeedMD on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Video Articles

Avino Q2 Earnings: Steady As She Goes

MEG Energy: Cenovus Comes In With $7.9 BILLION Offer

Orla Mining Q2 Earnings: Musselwhite Changes Everything

Recommended

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Goliath Resources Hits 18.58 g/t Gold Over 5.00 Metres At Surebet

Related News

WeedMD Adds Additional Union To Medical Cannabis Program

WeedMD Inc (TSXV: WMD) announced this morning that it is continuing to develop relationships directly...

Monday, February 24, 2020, 07:41:01 AM

WeedMD Responds To UFCW Notice To Bargain

WeedMD Inc (TSXV: WMD) this morning elected to publicly respond to the prior notice to...

Friday, March 27, 2020, 08:53:27 AM

Keith Merker Resigns As CEO, Director Of WeedMD

WeedMD Inc (TSXV: WMD) announced this morning that Keith Merker has stepped down as a...

Tuesday, February 4, 2020, 10:27:57 AM

Outdoor Cannabis Cultivation Has Arrived in Canada

Outdoor grow is coming to Canada in a hurry. Health Canada, the regulating body for...

Monday, June 3, 2019, 07:00:53 AM

WeedMD Completes Acquisition of Starseed Holdings, Names New Board of Directors

WeedMD Inc (TSXV: WMD) has officially completed its acquisition of Starseed Holdings Inc, which was...

Monday, December 23, 2019, 08:34:31 AM