Amazon Prime Video has announced plans to introduce ads during shows and movies beginning early next year, joining the ranks of streaming services embracing ads to sustain their growth. The streaming giant will offer two subscription tiers in 2024.
For those opting for ad-supported content, the price of a Prime membership will remain unchanged at $14.99 per month in the United States. However, subscribers in the U.S. seeking an ad-free experience will have to pay an additional $2.99 per month. International pricing details will be disclosed at a later date, according to Amazon’s statement.
These subscription tiers are set to launch in the US, the United Kingdom, Germany, and Canada in early 2024, with France, Italy, Spain, Mexico, and Australia following suit by the end of the same year. Amazon Prime members will receive notification emails outlining the process for opting into the ad-free option several weeks before the changes take effect.
Amazon asserts that this decision is driven by its commitment to continue investing in compelling content over the long term. They promise to have “meaningfully fewer ads” compared to other streaming TV providers and traditional linear TV.
Disney+ and Netflix have also introduced ad-supported options in recent years to balance subscription costs while maintaining quality content.
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After it faced challenges in subscriber growth, Netflix implemented a new policy against password sharing between users living in different households in May and introduced associated costs for accommodating users “outside their household” on a single account.
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