Zoglo’s Incredible Food (CSE: ZOG) this morning had a major announcement. The company has formally launched its new line of plant-based products in Canada, referred to as the Incredible line.
The announcement marks an important step for the company, as it transitions from operating within the “international foods” aisles in local grocers to that of the “plant-based” section. Previously, the firm had spent 25 years largely selling what is referred to as Halal food products found in the specialty section of grocers.
With the launch, the firm is bringing to market a 12-sku lineup of what it deems to be “frozen meat alternative products,” which focuses on providing meat substitutes for flexitarians. Offerings currently include sausage, burgers, New York style franks, meatballs, cutlets, shawarma and more.
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“The new Zoglo’s Incredible product assortment answers a growing openness by Canadians to try more plant-based meals and incorporate them into a flexitarian diet. Our commitment is to provide easy to use, sustainable food that encourages Canadians to explore plant-based options, without limitations,” said CEO Anthony Morello on the milestone.
Zoglo’s new line of Incredible products are now available at retailers across the country, following the firm placing a heavy focus on retailers in recent weeks. Current retailers listing the new line of products include Walmart Canada, Freshco, Metro in Ontario, Calgary Co-op, and more.
Zoglo’s Incredible Food last traded at $0.285 on the CSE.
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