Alphabet Eyes HubSpot Acquisition, Pushing Firm’s Shares To Surge

Alphabet (NASDAQ: GOOGL), the parent company of Google, is reportedly exploring the possibility of acquiring HubSpot (NYSE: HUBS), an online marketing software firm, according to sources familiar with the matter.

With a market value of $32 billion, HubSpot has become an attractive target for Alphabet. Discussions have taken place with advisers, including Morgan Stanley investment bankers, regarding the feasibility of such an acquisition. Sources reveal that Alphabet has been deliberating on the appropriate offer amount and potential regulatory hurdles.

Although no formal offer has been submitted yet, Alphabet’s consideration of this move underscores its intention to utilize a portion of its substantial cash reserves, which stood at $110.9 billion as of December.

This potential acquisition comes at a time when Google is confronting multiple antitrust challenges, including a high-profile lawsuit alleging monopolistic practices in the online search market.

HubSpot, headquartered in Cambridge, Massachusetts, specializes in providing marketing software tailored for companies with up to 2,000 employees. Despite incurring a net loss of $176.3 million in 2023, the firm witnessed a surge in investor confidence, leading to a 50% increase in its stock value over the past year.

In response to the reports, both Alphabet and HubSpot refrained from providing immediate comments, along with Morgan Stanley.

HubSpot’s stock experienced a notable uptick in early trading following the news of Alphabet’s potential interest, reflecting investor enthusiasm. Shares surged by approximately 9% on opening bell Thursday.

The company, known for its customer-centric platform facilitating business growth, reported revenue of $2.2 billion in 2023, predominantly driven by subscription-based services. HubSpot anticipates continued growth, forecasting revenues ranging between $2.55 billion and $2.56 billion for the full year of 2024.


Information for this briefing was found via Reuters, Benzinga, and the sources mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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