Altria’s Juul Labs Expected To Be Ordered By US FDA To Remove Products From Market

Altria (NYSE: MO) was dealt a heavy blow this morning when it was reported by the Wall Street Journal that Juul Labs, whom Altria owns a 35% stake in, would be ordered by the US Food and Drug Administration to remove its e-cigarettes from the US market.

The decision is expected to be formally announced later today by the FDA, which will mark the culmination of a two year review of data. The review was focused on enabling the company to keep its menthol and tobacco flavoured products on the market, after previously removing fruity flavors from store shelves in 2019.

The company previously had expected to be able to keep its tobacco flavoured products on the market, following the approvals provided to industry peers Reynolds American and NJOY Holdings. As of this morning however, that prospect appears to be waning.

As for Altria, the cigarette maker originally invested $12.8 billion in the company to take a 35% stake, valuing the entire firm at $38 billion. The value of that position however was written down to just $4.2 billion a few years later in 2020, after the FDA targeted the firm.

The fair value as of the most recent financial statements however, is now pegged at just $1.7 billion following endless lawsuits targeting the firm. As of December 31, Altria and Juul have reportedly been named as defendants in 53 class action lawsuits related to e-vapor products, 2,851 individual lawsuits, and 483 third party lawsuits. This doesn’t include 17 putative class action lawsuits, or shareholder class action lawsuits related to the 35% stake purchased in Juul by the company.

Altria last traded at $41.77 on the NYSE.

Information for this briefing was found via the Wall Street Journal, EDGAR, and the sources mentioned. The author has no securities or affiliations related to these organizations. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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