Amazon To Launch New Credit Card Venture with Banco Bradesco in Brazil
Amazon (Nasdaq: AMZN) is set to introduce a new credit card venture in Brazil, aligning with Banco Bradesco SA, a prominent Brazilian financial institution, according to a Reuters report. The move aims to bolster Amazon’s fintech presence in the country’s burgeoning market.
CEO Octavio de Lazari Junior confirmed the impending launch, scheduled for the next Tuesday, revealing that Banco Bradesco will be responsible for managing the card’s credit risk. The card itself will operate on the Mastercard platform.
Specifics regarding loyalty rewards and credit limits remain undisclosed, with further information anticipated in the coming week. According to Daniel Mazini, Amazon’s Brazil Country Manager, the company constantly seeks opportunities to enhance the shopping experience for its Brazilian customers.
This initiative coincides with the start of declining interest rates in the country and government initiatives designed to stimulate consumer spending. In a recent move, Brazil’s central bank lowered its benchmark interest rate by 50 basis points to a still-high 13.25%.
Non-financial entities moving into the credit-line business is not new. Amazon already offers a rewards credit card service in the US, collaborating with JPMorgan Chase on the Visa platform. Apple (Nasdaq: AAPL) has a similar offering with Goldman Sachs, for which the bank reported pretax losses of $1.2 billion in January.
Information for this story was found via Reuters, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
