Egos are about to be measured literally as the ongoing feud between Elon Musk, the owner of Twitter, and Mark Zuckerberg, the CEO of Meta, took an unexpected turn as Musk proposed a rather unusual competition. In a tweet, Musk suggested a “literal d*ck measuring contest” between the two billionaires, complete with a ruler emoji.
This proposal comes just weeks after the duo’s earlier pledge to engage in a mixed martial arts bout. While the actual realization of these challenges remains uncertain, Musk’s tweets have undoubtedly caught the attention of major advertisers, potentially complicating their decision to return to Twitter.
Musk’s latest tweet storm was primarily directed at Zuckerberg, who recently launched Threads, a direct competitor to Twitter. Threads has already attracted over 70 million users, with its appeal bolstered by the ease of joining for Instagram account holders. Speculation suggests that Zuckerberg accelerated the launch of Threads to take advantage of the perceived turmoil on Twitter. Meta reportedly positioned Threads as a “sane” alternative to Twitter while courting internet celebrities.
Twitter has faced a series of controversies and technical difficulties since Musk’s acquisition of the platform for $44 billion last year. Notably, the website’s traffic has been declining, leading to concerns raised by the CEO of internet services company Cloudflare. Users appear to be migrating to alternative platforms like Threads, BlueSky, and Mastodon.
The challenges faced by Twitter were exacerbated by Musk’s recent decision to limit most users to 600 tweets per day, albeit temporarily. Competitors, including Bluesky, experienced a surge in new sign-ups, with Bluesky even temporarily pausing new registrations due to overwhelming demand.
Despite Musk appointing Linda Yaccarino as CEO of Twitter in an effort to regain advertisers’ trust, his recent behavior sends conflicting messages. While Yaccarino aims to create a safer environment for brands on Twitter, Musk’s provocative contests and unrestricted approach undermine those efforts.
This leaves the future of Twitter uncertain, and advertisers even more apprehensive. In fact, some advertisers previously refused to associate with Musk at a marketing conference, and his recent antics only heighten their concerns.
Information for this story was found via The Guardian, Forbes, and the sources mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.