FabFitFun Tried to Go Anti-Woke and Of Course It Backfired

If there’s anything that companies should’ve already learned from Elon Musk, it’s that you probably shouldn’t tell your customers to go f*ck themselves.

After all the criticism that Musk and his companies have faced since his recent tirades, it’s hard to picture what kind of outcome FabFitFun, the beauty, wellness, fashion, and fitness subscription service, envisioned for their most recent marketing campaign.

The campaign in question pledged $100,000 of X advertising “in support of its free speech ideals” and invited potential new subscribers to sign up and get a $300+ gift if they use the code “GoFuckYourself.”

The result: well, subscribers flipped it on the brand.

People have also begun outing the company’s owners for being Trumpers.

No official numbers have been reported but a quick search on X will show that a lot of people are canceling their subscriptions. Many of them saying “ew.”

FFF has yet to comment on the backlash, but they have since deleted the campaign from the platform.


Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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