False Advertising Ban: Tesla Might Need To Tone Down “Full Self-Driving” Claims In California

A California bill targeting Tesla’s (NASDAQ: TSLA) Full Self-Driving program was passed by the Senate on Tuesday night.

The bill, sponsored by Senate Transportation Committee Chair Lena Gonzalez (D-Long Beach), addresses the issue of the electric vehicle maker marketing the vehicle as “full self-driving,” implying in plain English that the car can be completely autonomous, when it can not. 

In a 2018 survey, the AAA Foundation for Traffic and Safety found that 40% of people who purchased the driver-assist option, such as Autopilot, the lower-tier version of Full Self-Driving, assumed that the car can indeed drive itself. There is currently no car in the market that can fully self-drive, but only Tesla is marketing this way.

“Are we just going to wait for another person to be killed in California?” Gonzalez said in an interview with the LA Times, alluding to instances of deaths linked to Tesla’s Autopilot. It is still unknown how many incidents can be connected to Full Self-Driving.

Read: California Bans Sales of Gas Cars, Then Tells Citizens to Avoid Charging EVs During Heatwave

The new legislation limits its scope to the way the feature is advertised and does not tackle the safety of the technology. The new law also requires carmakers to clearly explain the capabilities and limits of partial-automation technology when a new car is delivered and when software is updated.

It has yet to be determined how it will impact Tesla. The state’s Department of Motor Vehicles will be the agency responsible for enforcing the new law.

DMV, while they have yet to comment on the new legislature, already has rules that ban false advertising of “self-driving” vehicles, and has launched a review of Tesla’s claims in May, months before the Gonzalez bill’s passing, but it has yet to enforce these rules.


Information for this briefing was found via The LA Times and the sources and companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Why $100 Silver Right Now Would Be a Problem | Keith Neumeyer – First Majestic

Why Industrial Demand Is Changing the Silver Market | David Morgan

Gold and Silver Delivery Is Exposing the Paper Market | Andy Schectman

Recommended

Antimony Resources Drills 8.48% Sb Over 3 Metres, 2.07% Sb Over 27 Metres At Bald Hill

Steadright To Acquire 75% Interest In Moroccan Copper-Lead-Silver Project

Related News

California Regulators Block Tesla Robotaxi Service, Limit Company to Human-Driven Cars

California transportation regulators said Friday that Tesla (NASDAQ: TSLA) cannot operate autonomous vehicles for passenger...

Monday, July 28, 2025, 12:58:00 PM

Tesla Suspends Bitcoin Use Over Environmental Impact Concerns

Less than two months after Elon Musk announced that Tesla would begin accepting bitcoin for...

Wednesday, May 12, 2021, 10:24:00 PM

Canada Blocks Tesla From EV Rebates

Canada has frozen all electric vehicle rebate payments for Tesla (Nasdaq: TSLA) and banned the...

Thursday, March 27, 2025, 02:56:00 PM

Class Action Targets Tesla for Alleged Deceptive EV Range Advertising

Three Tesla owners from California have jointly filed a proposed class action lawsuit against the...

Friday, August 4, 2023, 04:01:00 PM

Dave Portnoy Continues Losing Streak With Tesla Investment

In a bold move on January 24, David Portnoy, the founder of Barstool Sports acquired...

Saturday, January 27, 2024, 07:22:00 AM