False Advertising Ban: Tesla Might Need To Tone Down “Full Self-Driving” Claims In California

A California bill targeting Tesla’s (NASDAQ: TSLA) Full Self-Driving program was passed by the Senate on Tuesday night.

The bill, sponsored by Senate Transportation Committee Chair Lena Gonzalez (D-Long Beach), addresses the issue of the electric vehicle maker marketing the vehicle as “full self-driving,” implying in plain English that the car can be completely autonomous, when it can not. 

In a 2018 survey, the AAA Foundation for Traffic and Safety found that 40% of people who purchased the driver-assist option, such as Autopilot, the lower-tier version of Full Self-Driving, assumed that the car can indeed drive itself. There is currently no car in the market that can fully self-drive, but only Tesla is marketing this way.

Altamira Gold Corp. — sponsored Sponsored · Altamira Gold Corp.

“Are we just going to wait for another person to be killed in California?” Gonzalez said in an interview with the LA Times, alluding to instances of deaths linked to Tesla’s Autopilot. It is still unknown how many incidents can be connected to Full Self-Driving.

Read: California Bans Sales of Gas Cars, Then Tells Citizens to Avoid Charging EVs During Heatwave

The new legislation limits its scope to the way the feature is advertised and does not tackle the safety of the technology. The new law also requires carmakers to clearly explain the capabilities and limits of partial-automation technology when a new car is delivered and when software is updated.

It has yet to be determined how it will impact Tesla. The state’s Department of Motor Vehicles will be the agency responsible for enforcing the new law.

DMV, while they have yet to comment on the new legislature, already has rules that ban false advertising of “self-driving” vehicles, and has launched a review of Tesla’s claims in May, months before the Gonzalez bill’s passing, but it has yet to enforce these rules.


Information for this briefing was found via The LA Times and the sources and companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Everybody Should Own Gold | George Bee – U.S. Gold Corp.

A $40M Company Created $2B in Mining Value | John-Mark Staude – Riverside Resources

The Debt Crisis Is Turning Gold Into Money | Shawn Khunkhun – Contango Silver and Gold

Recommended

First Majestic Produces 3.4 Million Ounces of Silver in Q3 2026, Jerritt Canyon Restart Remains on Track

Altamira Gold Drills 134 Metres of 0.5 g/t Gold at Maria Bonita, Hole Ends in Mineralization

Related News

Is Elon Musk Using Tesla Data to Help Sell xAI?

After previously claiming that the AI startup, xAI, is not raising funds, Elon Musk’s newest...

Monday, May 13, 2024, 11:38:00 AM

Tesla Abandons Radar Sensors Amid Mounting Scrutiny Following Fatal Crashes

It appears that there is a significant amount of damage control going on at Tesla....

Thursday, May 27, 2021, 10:24:00 AM

Elon Musk Wants Tesla’s New Roadsters to Hover ‘Without, You Know, Killing People’

Tesla and SpaceX CEO Elon Musk recently revealed that he is considering equipping the new...

Monday, February 15, 2021, 04:20:00 PM

EV Shares Soar Following Tesla’s Better-Than-Expected First Quarter Deliveries

The global EV sector appears to be set for a further price rally, following Tesla’s...

Monday, April 5, 2021, 05:37:00 PM

11,000 Los Angeles City Workers Go On Strike

Thousands of city employees in Los Angeles embarked on a 24-hour strike on Tuesday, demanding...

Friday, August 11, 2023, 06:18:00 AM