False Advertising Ban: Tesla Might Need To Tone Down “Full Self-Driving” Claims In California

A California bill targeting Tesla’s (NASDAQ: TSLA) Full Self-Driving program was passed by the Senate on Tuesday night.

The bill, sponsored by Senate Transportation Committee Chair Lena Gonzalez (D-Long Beach), addresses the issue of the electric vehicle maker marketing the vehicle as “full self-driving,” implying in plain English that the car can be completely autonomous, when it can not. 

In a 2018 survey, the AAA Foundation for Traffic and Safety found that 40% of people who purchased the driver-assist option, such as Autopilot, the lower-tier version of Full Self-Driving, assumed that the car can indeed drive itself. There is currently no car in the market that can fully self-drive, but only Tesla is marketing this way.

“Are we just going to wait for another person to be killed in California?” Gonzalez said in an interview with the LA Times, alluding to instances of deaths linked to Tesla’s Autopilot. It is still unknown how many incidents can be connected to Full Self-Driving.

Read: California Bans Sales of Gas Cars, Then Tells Citizens to Avoid Charging EVs During Heatwave

The new legislation limits its scope to the way the feature is advertised and does not tackle the safety of the technology. The new law also requires carmakers to clearly explain the capabilities and limits of partial-automation technology when a new car is delivered and when software is updated.

It has yet to be determined how it will impact Tesla. The state’s Department of Motor Vehicles will be the agency responsible for enforcing the new law.

DMV, while they have yet to comment on the new legislature, already has rules that ban false advertising of “self-driving” vehicles, and has launched a review of Tesla’s claims in May, months before the Gonzalez bill’s passing, but it has yet to enforce these rules.


Information for this briefing was found via The LA Times and the sources and companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Higher Gold Prices Are Changing What Counts as a Real Discovery | Mike Bennett – Altamira Gold

Why Silver Still Hasn’t Seen the Real Mania | Craig Hemke

Why Copper Needs a Much Higher Price to Fix the Supply Problem | Greg Ferron – PTX Metals

Recommended

Crossroads Gold Closes Rox-ex Acquisition, Adds Pambula and Club Terrace to Australian Pipeline

Goliath Resources Kicks Off Fully Funded 50,000 Metre Drill Program At Surebet

Related News

U.S. House Democrats Propose Generally Positive Changes to Electric Vehicle Purchase Incentives

On September 10, Democratic members of the U.S. House Ways and Means Committee proposed updated...

Monday, September 13, 2021, 01:30:00 PM

California Lifts Environmental Regulations for Fire Recovery

Governor Gavin Newsom’s suspension of environmental regulations to speed wildfire recovery has intensified California’s long-running...

Monday, January 13, 2025, 12:07:00 PM

Tesla Beats Q2 Delivery Estimates With 443,956 Vehicles Delivered

Tesla (NASDAQ: TSLA) this morning released its production and delivery data for the second quarter...

Tuesday, July 2, 2024, 09:15:19 AM

Tesla Failed To Disclose NHTSA Request For A Recall In Earnings Release

Following the surprising Tesla (NASDAQ: TSLA) recall for their full self-driving (FSD) vehicles, it appears...

Friday, February 17, 2023, 02:21:00 PM

Tesla Shares Plummet as US Regulator Announces Formal Investigation Into Autopilot System

It appears that the smooth ride for Tesla may be coming to an end, as...

Tuesday, August 17, 2021, 04:24:00 PM