Interactive Games Announces Strategy For US Online Gambling Market
Interactive Games Technologies (CSE: BETS) this morning released its corporate strategy for its entrance into the online gambling market within the US. The company believes that it has found an opportunity within the market that is as of right now underserved, which it intends to tackle.
The company has agreed to collaborate with a large US facing commercial partner to tackle this gap, with the partner as of right now remaining unnamed. The current online gambling environment within the United States enables land-based casino operators to have market access for online gambling in certain states, however they have limited expertise in building and managing a digital platform for similar activities.
As a result, IGT believes that there is significant market opportunity within this vertical to partner with such operators across multiple states. The company intends to create a model that will enable these traditional operates to take advantage of such emerging markets, while allowing aspirational operators to retain more control of their brands and customer databases than other outsourcing options.
“The Company is hugely excited by this opportunity in the burgeoning U.S. online gambling market. We have a great team and a great partner to add significant value to future potential partners in this space.”
Chris Neville, CEO of Interactive Games Technologies
Interactive Games Tech last traded at $0.71 on the CSE.
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