Interactive Games Technologies (CSE: BETS) this morning announced partnerships with four rising cricket stars to be the face of the firms IGT.BET brand in connection with the firms advertising campaign for BLITZPOOLS, an online fantasy platform. The partnerships are in connection with an influencer campaign being undertaken by the firm.
The four rising cricket stars, Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha, form part of a rising celebrity and influencer campaign being undertaken by the company, with all influencers having a total follower count in excess of 215 million. The marketing campaign follows the recent rebrand and injection of capital into Blitzpools by IGT.
The rebrand by the company follows a reworking of Blitzpools that will see best-in-class bonuses award, industry leading deposit and payout options, and a product that is reportedly going to see “constant innovation.” The system will focus on a coin-based loyalty program, with payouts including the potential to play cricket against the four new brand ambassadors.
“Through this rebrand, we want to create an interactive user experience and strengthen the product in the Indian market. Giving it a fresh look and feel, we are also delighted to announce Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as the new faces of the brand. These young and rising cricket super stars resonate well with our target audience and will bring on board their fans who in turn will get a chance to play with each of them. We believe it will be a great association and will help us enhance the brand’s uniqueness.”Vickram and Gaurav Assomull, Founders of Blitzpools
Interactive Games Technologies last traded at $0.76 on the CSE.
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