McDonald’s Franchises Warn of Imminent Big Mac Price Hike Amid Labour Shortages

It appears that the US government’s generous unemployment benefits are creating a widening labour shortage in the fast food industry, threatening to set off an even bigger “inflationary time bomb” and send Big Mac prices soaring.

The National Owners Association (NOA), an independent advocacy group of McDonald’s franchisees, sent a letter to its members warning of growing hiring challenges in wake of the “perverse effects of the current unemployment benefits.” According to the group, increasing wages, offering signing bonuses, and even paid interviews are no longer enough to captivate new employees, as generous unemployment benefits continue to exacerbate the ongoing labour shortage.

The letter brought attention to last week’s nonfarm payrolls employment miss, which showed that there were only a mere 266,000 jobs added in April— alarmingly worse than the consensus forecasts calling for at least 1 million. “What’s going on here? When people can make more staying at home than going to work, they will stay at home,” the letter said, which was later quoted by Business Insider.

Altamira Gold Corp. — sponsored Sponsored · Altamira Gold Corp.

The NOA Board advised its franchisees to further raise pay and benefits in an effort to entice new workers. The additional costs of labour is expected to be passed down to consumers, via higher Big Mac prices. “Inflation is the flip side to all of these changes,” the letter explained. “Price increases are happening everywhere you look and will continue as employers pass along these added costs. We will do the same. A Big Mac will get more expensive.”


Information for this briefing was found via Business Insider. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

One Response

Video Articles

Gold Giant Bets $50 Million On Japan | Japan Gold x Solidcore

America Needs Fertilizer—Washington Funds It Too Late | Pat Varas – Sage Potash

Why Money Printing Is Driving the World Back to Gold | Chris Whalen

Recommended

First Majestic Produces 3.4 Million Ounces of Silver in Q3 2026, Jerritt Canyon Restart Remains on Track

Altamira Gold Drills 134 Metres of 0.5 g/t Gold at Maria Bonita, Hole Ends in Mineralization

Related News

McDonalds: Analysts Estimate $1.59 Billion In Q2 Net Income

McDonalds Corp (NYSE: MCD) will be reporting their second quarter financials on July 28 before...

Tuesday, July 27, 2021, 05:43:00 PM

As Russia Says Goodbye to Big Macs, Resale Prices of Last Products Skyrocket

These days in Russia, if you want to get a Big Mac, you’ll need to...

Monday, March 14, 2022, 10:36:00 AM

Is AI Taking Away Entry Level Fast Food Jobs?

Automation and artificial intelligence (AI) are everywhere. One of the recent areas of significant penetration...

Sunday, July 23, 2023, 01:26:00 PM

McDonald’s: BMO Lifts Target To $285 After Q2 Results

On July 26th, McDonald’s (NYSE: MCD) reported its second quarter financial results. They announced that...

Tuesday, August 2, 2022, 05:10:00 PM

McDonald’s Hikes Menu Prices Amid Surging Food and Labour Costs

Consumers are about to pay a lot more for a Big Mac, as surging food...

Saturday, October 30, 2021, 03:09:00 PM