QYOU Media (TSXV: QYOU) this morning announced that it has entered into a collaboration with that of Chingari through its subisidary The Q India. The collaboration is defined as a joint programming and marketing agreement that will feature The Q India’s content on the Chingari platform on an ad supported basis.
Chingari is a popular app in India that rose to prominence in the country following the banning of the popular TikTok app on June 29, 2020. The app has since experienced explosive growth, with the mobile app available to over 30 million users, while boasting 3 million daily active users. Further, it is currently the number one social networking app and the most popular short video sharing app in the country.
The collaboration is beneficial for QYOU, given that the two firms have the same target audience of those in the 14-35 year old demographic. The app is currently expanding content delivery to include games, news, and short form video on demand.
QYOU is in an ideal position for the collaboration, with The Q India being an advertiser supported Hindi channel and video on demand provider. The company currently delivers digital programming from social media stars and leading video creators, which ties in well with the Chingari application. The company has a library of over 750 programs, while reaching an audience of over 610 million via its multiple distribution agreements.
“Chingari has proven to be one of the fastest growing apps in India driving millions of views daily across their platform. We look forward to co-marketing our brands to our respective users and continuing to deliver together great content for Young India. We expect that offering Q India content across yet another major and fast growing platform will increase our value to the brands and advertisers who we align with.”
Krishna Menon, Chief Revenue Officer of The Q India
QYOU Media last traded at $0.055 on the TSX Venture.
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