QYOU Media (TSXV: QYOU) announced this morning that it has partnered with DishTV India, the largest satellite service provider within India. The deal will see QYOU’s 24/7 television channel brought to subscribers of DishTV’s over-the-top platform known as Watcho.
Watcho was created with young Indians in mind. The over the top service targets individuals in the age range of 20 – 30, which is a segment that enjoys short form video content offerings. QYOU’s channel, The Q India, perfectly suits this target market with its focus on millennial and Gen Z viewers.
We’ve always recognized that there is a huge appetite in India for more youth focused programming and services. It’s fantastic to see a global broadcast brand like DishTV align with our thinking by creating a platform with young Indians in mind. Watcho is building an exciting library of content that focuses on storytelling that’s perfect for multi-platform consumption, so it is a great honor for The Q India to be a part of it.
Curt Marvis, CEO and Co-founder of QYOU Media
With the addition of Watcho to its distribution list, QYOU India now has five distributors in the region for The Q India. The firm has been on a steady pace of adding additional distributors to nab a larger potential viewing audience in the country of 1.37 billion. Other distributors of The Q India include:
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- SonyLIV
- Airtel DTH
- Tata Sky
- Jio TV
Watcho is owned by DishTV India, India’s largest direct to home (satellite) television provider in India. DishTV currently has over 23.7 million subscribers, and posts a distributor count of more than 3,750 with more than 415,00 dealers across the country.
Watcho was launched at the tail end of April 2019, with all DishTV India subscribers receiving a free subscription to the service. This new distribution agreement thus significantly increases The Q India’s reach within its target market.
QYOU Media closed Monday’s session at $0.07, down a cent from the previous close.
FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
