Distribution is set to increase yet again for QYOU Media (TSXV: QYOU) and their flagship channel, The Q India. The company this morning indicated that it will be the first free Hindi general entertainment channel to launch on one of the largest smart TV platforms in India.
The company has entered an arrangement to have its channel launched on the Xiaomi MiTV Patchwall Smart TV platform, the smart TV platform of the leading television manufacturing in India based on market share. The arrangement follows the manufacturer recently undergoing an initiative to expand its pay and free content offerings.
Currently, the MiTV Patchwall 4 platform has 6.3 million users, of which 4.8 million use its on an active weekly basis. The platform features live television channels, SVOD services, and on demand content. Further, the company is the leader in terms of marketshare of both smartphones and smart televisions within the country.
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““We are setting up 2022 with a prioritized focus in achieving revenue growth via all of our digital, app based and smart TV distribution partnerships. These are all “two-way” platforms that offer the potential for an interactive and transactional relationship with the viewer,” commented CEO Curt Marvis on the development.
The development follows the news at the end of September wherein the company increases its first quarter 2022 revenue guidance by a whopping 51%. The improvement was a result of increasing momentum within the Indian market for its flagship channel, which has had a standout year in calendar 2021.
Qyou Media last traded at $0.275 on the TSX Venture.
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