QYOU Media Releases 100th Episode Of Bolly2Box Via Snapchat India
QYOU Media (TSXV: QYOU) this morning announced it has met a significant milestone, with the firm airing its 100th episode of the hit series Bolly2Box on The Q India via Snapchat India. Produced by Nirvana Digital, the series has become one of the most watched series on the platform, generating over 350 million unique views.
In addition to these 350 million unique views, the program has also seen 26 million viewing minutes, and averages 150,000 unique daily views. Launched in September 2019, Bolly2Box is a combination of Bollywood news and gossip, powered by Nirvana Digital and The Q India. The significant growth in viewership has resulted in significant month over month ad revenue growth, of which The Q India receives a share of.
The growth in viewership coincides with significant growth for Snapchat India, whom recently reported that user growth had amounted to 150% over the last year. Its currently estimated that there are at least 20 million users of Snapchat in the country, with the market being a key focus of growth.
“Bolly2Box is yet another indication of how our strategy to deliver great digital programming to Young India is working. The viewership numbers also underscore the reason there is massive investment going into India by companies across media and digital platforms.”
Curt Marvis, CEO of QYOU Media
QYOU Media last traded at $0.065 on the TSX Venture.
FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
As the founder of The Deep Dive, Jay is focused on all aspects of the firm. This includes operations, as well as acting as the primary writer for The Deep Dive’s stock analysis. In addition to The Deep Dive, Jay performs freelance writing for a number of firms and has been published on Stockhouse.com and CannaInvestor Magazine among others.
