QYOU Media Sees Strong Revenue Growth Potential From Renewed Distribution Deal

QYOU Media (TSXV: QYOU) continues to enhance its distribution for its flagship linear television channel in India. The company this morning indicated that it was awarded a new distribution agreement with that of DD Free Dish.

The new agreement follows an annual auction held by DD Free Dish for its channels. The winning of the auction will see Q India enter a new distribution agreement that is applicable from April 1, 2022 through to March 31, 2023, with the company stating that it “expects to benefit materially from the recent channel line-up changes,” as a result of this years auction.

This material benefit from line-up changes follows the election by what is referred to as the “Big 4” television channels in the country electing to not renew their channels on the DD Free Dish platform. As its name suggests, DD Free Dish does not require users to pay fees to watch content, nor does it pay subscription fees to channels on the platform. The Big 4, consisting of Star, Sony, Viacom and Zee, as a result are transitioning to a focus on that of Pay TV satellite and cable platforms in a bid to obtain subscription fees.

With these channels leaving the platform as of April 1, it opens up competition on the platform for other channels. Q India expects to materially benefit from this action, with expanded viewership and revenue expected to occur as a result.

“It is hard to believe that only one year ago our distribution on DD Free Dish helped drive The Q India to new levels of viewership that now see us reaching over 100 million people every week. This has translated into a steady stream to The Q of top advertisers, growing brand equity and most importantly, strong revenue growth. We will see how the departure of the “Big 4″ channels on the DD Free Dish platform affects us going forward and we will be pushing very hard in the coming weeks and months to win over as much of that audience as possible,” commented Curt Marvis, CEO of QYOU Media, on the significant development.

The DD Free Dish platform, which has a user base in excess of 40 million households, requires private channels to renew distribution agreements on an annual basis via an auction system. The platform is believed to be a major reason behind the success seen by Q India over the course of the last year.

The development follows the news last week that the firm on a preliminary basis has beat Q4 revenue guidance by over 26%.

Qyou Media last traded at $0.19 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. We may buy or sell securities in the company at any time. Always do additional research and consult a professional before purchasing a security.

Leave a Reply

Video Articles

Toronto’s 2027 Condo Time Bomb: Financial Ruin for Pre-Construction Buyers | Mark Morris

Gold Industry Set For A $160 Billion Cash Haul In 2026!? | Terry Lynch – Power Metallic

$3200 Gold & The Miners Still Lagging!? | Cliff Hale-Sanders – Cerrado Gold

Recommended

Riverside Resources Spins Out Blue Jay Gold Corp

Canadian Copper Outlines $171 Million NPV, 36% IRR In PEA For Murray Brook And Caribou Complex

Related News

QYOU Media Adds To Distribution Via Popular Smart TV Platform

QYOU Media (TSXV: QYOU) has once again expanded its distribution. The firm this morning revealed...

Monday, June 13, 2022, 09:28:00 AM

QYOU Media’s Flagship Channel Launches On Amazon Fire TV

QYOU Media (TSXV: QYOU) this morning announced that it has hit a significant milestone, with...

Friday, October 16, 2020, 09:05:48 AM

QYOU Media Secures Distribution To 38 Million New TV Homes

QYOU Media (TSXV: QYOU) has secured significant distribution for its flagship channel, The Q India,...

Monday, March 1, 2021, 08:19:35 AM

Qyou Media Becomes The Top Ranked Youth Channel In Engagement In India

QYOU Media (TSXV: QYOU) has closed 2020 off on a high note, with the company...

Monday, January 11, 2021, 08:22:29 AM

QYOU Media Sees Procter & Gamble Join Growing List Of Major Ad Partners

QYOU Media (TSXV: QYOU) continues to nail down massive brand names as its flagship channel,...

Tuesday, June 8, 2021, 08:14:18 AM