QYOU Media Hits New Ratings High For Flagship TV Channel In India
Success continues to be seen by QYOU Media (TSXV: QYOU). The firm this morning revealed that it has continued to see its ratings climb within India, with the firm hitting a new high for its flagship television channel, The Q India, last week.
The rating, as tracked by BARC, whom is the “Nielsen of India,” hit a high of 54 Gross Ratings Points last week. The growing figure is a result of the channels distribution continuing to grow, with the channel now available in over 125 million households and to over 680 million users via OTT, mobile, and app platforms.
The firms weekly audience size is now pegged at 113 million viewers. Average time spent viewing meanwhile has grown to 89 minutes. The latest results put the firm at the front of the pack among peers that include Disney, Viacom, and Zee.
Improved ratings for The Q India follows the firm in mid March entering a renewed distribution arrangement with DD Free Dish. At the time of that announcement, QYOU commented that they expected “to benefit materially from the recent channel line-up changes,” which was in large part due to four of the largest channels in the country electing to not renew their channels for distribution with DD Free Dish.
“It is gratifying to see our ratings improve significantly over the last week. While there is still much work to be done to solidify these ratings further, we are confident that we can build on this initial surge throughout the course of 2022 and grow revenues alongside with this added audience base. An additional key to our growth this year is leveraging the success of our flagship Hindi channel to further propel the success of our new channel launches with The Q Marathi, The Q Kahaniyan and The Q Comedistaan,” commented CEO Curt Marvis on the development.
The continued improvement in ratings for the company is expected to further drive potential revenue opportunities with advertisers in the region.
QYOU Media last traded at $0.21 on the TSX Venture.
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