QYOU Media (TSXV: QYOU) has seen explosive growth for its flagship channel, The Q India, as a result of recent distribution deals it inked with DD Free Dish and Dish TV. The company this morning provided an update on its latest BARC score, which is similar to a Neilsen rating, indicating its gross rating points has nearly tripled from 4.4 to 13.02.
The strong growth comes just eight weeks after the firm made a new record of 4.4 GRP. Most notably, the rating is more than double that of competing youth channels such as MTV, Disney’s Bindaas, and The Times of India’s Zoom channel. While The Q had previously offered healthy competition to these other channels, it was doing so with less than 50% of the distribution that its peers enjoyed.
Additionally, The Q continues to feature the longest average time spent viewing among its peer group at 61 minutes, while the closest competitor sits at 43 minutes. In terms of impressions, The Q saw 75.2 million impressions during week 13 of 2021, more than double MTV, its nearest peer, whom hit 34.6 million impressions.
The company now enjoys distribution that is similar to its peer group, while outperforming peers on every metric.
“Today marks an amazing achievement for Q India. Ratings are the leading indicator of our ability to monetize our audience via ads and influencer marketing. We now deliver to advertisers and brands a larger audience than any other youth focused channel in our peer group. Our team in India is doing an incredible job and we could not be more proud of this accomplishment.”
Curt Marvis, CEO of Qyou Media
QYOU Media last traded at $0.28 on the TSX Venture.
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